The Pharmakon of Coca Cola Capitalism: Paradigm of Thirst
Twitter FB LINKEDIN YouTube Pinterest Spotify Blogspot Mastodon Threads Wix Slideshare Flickr The Pharmakon of Coca Cola Capitalism: Paradigm of Thirst Isha Ambani Piramal’s Campa Cola Ventures: Unpacking Dynastic Capitalism in the Ambani-Piramal Empire Posted on 21st September, 2025 (GMT 02:51 hrs) AKHAR BANDYOPADHYAY ⤡ ABSTRACT This paper synthesizes a sustained conversation into a coherent, comprehensive, and rigorous research paper that maps the concept of Coca-Cola capitalism to concrete historical and contemporary case studies in India. The analysis traces the genealogy of the term, situates it within scholarship on globalization and cultural imperialism, and offers a detailed historical narrative on Coca-Cola’s presence in India: its arrival (1950), exit (1977) amid FERA (Foreign Exchange Regulation Act) disputes, the growth of “indigenous” soft-drink alternatives, and Coca-Cola’s re-entry after economic liberalization (1993). The paper then examines the contemporary ...