Between Cosmetic Grooming, Pharmacology and DHFL Haircut: Ambiguities in the Case of Bohem by Piramal Pharma Limited
Between Cosmetic Grooming, Pharmacology and DHFL Haircut: Ambiguities in the Case of Bohem by Piramal Pharma Limited Posted on 25th October, 2025 (GMT 06:16 hrs) ABSTRACT This paper investigates the regulatory and ethical positioning of Bohem, a men’s grooming product line launched by Piramal Pharma Limited (PPL), within the Indian cosmetic–drug regulatory framework. Drawing upon publicly available documents from the Central Drugs Standard Control Organisation (CDSCO), Piramal Pharma’s corporate communications, and state regulatory norms, the study demonstrates that Bohem—while branded under a major pharmaceutical conglomerate—is not a pharmacologically approved medicine. Rather, it is classified as a cosmetic or personal-care product, subject to the relatively lenient provisions of the Cosmetics Rules 2020. The analysis underscores how blurred categorizations between cosmetics and therapeutics enable large corporations to exploit brand trust associated with pharmaceutical c...